Developing “Cultural Tourism” is one desirable way for Benxi tourism to create its own characteristic brands.
Cultural tourism needs to rely on rich culture accumulation and abundant heritage tourism resources. Benxi develops cultural tourism, for its cultural heritage is thick; for example, landscape culture representatives Benxi water tunnel, Taizi River and National Geological Park; Houshan culture ancient human cultural site temples discovered earliest in Northeast China; national history and culture body—ancient minority Gaojuli sites, and world cultural heritage Wunv Mountain; Taoism Holy Mountain, Tiesha Mountain that brought Taoism and Taoism culture to Northeast China firstly; coal and iron culture represented by century-long Benxi Steel and Coal; folk culture featured by Man Minority birthplace and multi-national culture integration; revolution culture represented by Anti-Japan Allied Troops’ stories, Anti-Japan Allied Force Secret Barback and Northeast China Anti-Japan Allied Troops’ History Museum; and historical celebrity culture represented by the national hero Yang Jingyu, Miao Kexiu and contemporary storytelling artist Tian Lianyuan and painter Hong Dazhong, and so on, which all will provide rich cultural resources for the cultural tourism.
To develop cultural tourism, we should think and operate from the visual angle of culture and business philosophy. For example, to operate a travel agency needs to upgrade the cultural taste of tourism routes’ products on one hand and strives to create national folk culture, ecological culture, leisure culture and tourist routes; and updates tour conductors’ overall quality and service quality through tourism training and education on the other hand to eliminate visitors’ bad impression to the tour conductors, such as “no culture, no taste”. And the development and planning and operation management of scenic spots are necessary to identify the national and regional cultural resources’ connotation and blend in modern ecological culture, leisure culture and science and technology culture, having theme and characteristics.
